It is no secret that content is 95% of the conversion process in a landing page, and design elements are merely tools that help improve this process.
But it is the combination of content and design which makes a successful and high-converting landing page.
The design elements in the page enhance the landing page copy, video or any other conversion factor. The best design elements surround your content and make it more compelling through visuals and a clean layout.
Consequently, the right combination of design elements can boost the landing page conversion rate!
You must be wondering which are these elements?
Let us break this down for you.
We curated a list of some essential design elements that will help you build a landing page that converts.
Design Elements of a Converting Landing Page
Having a landing page that converts visitors into customers requires a considerate combination of these design elements.
The hero section is the topmost part of any page you see right when you open the page. It is where we capture our visitors’ attention the most and is a powerful way to introduce the benefits of your offering to users and convert them into leads. This design element serves to highlight your key product or offer.
A headline is the first thing visitors will read when they land on your page. It is your chance to make a lasting impression and convince them that you are offering something valuable. Include headings and sub-headings to guide the visitors through the sections.
Unlike full-fledged websites, a landing page needs a specific route for the visitors to follow. Make it clear to the visitors what activity you want them to do on the page and how can they do it. Navigate them to what they want and need.
The key to achieving brand consistency throughout is through a good visual hierarchy. It improves user experience, as well as conversions. Put the brand logo at the top of the page to ensure a trust factor.
Considering that you only have a few seconds to acquire the concentration of your audience. Remember, the visual design is the main ingredient to your landing page, along with an effective message and a strong call-to-action. Include at least one video displaying the details about what all it is about.
Buttons help users to navigate the page and take action. The sole purpose of a landing page is to incite visitors to take action. For that, you need to know how to have significant button designs and their placement. The CTA button’s ultimate goal is quite simple: it should make the customer click on it. It is as simple as this, and an engaging button will stimulate this action.
Lists and Sections
Include a list of products/services or benefits on your page. Or you may define separate sections for the same. Highlight what is the USP into bullet lists for an easy to remember information for the visitors.
A lead form is an essential part of any landing page, and its purpose is to collect information about a specific person. People usually do not want to fill out their information, but they will do so if you be trustworthy and compelling enough. The main goal of this form is to collect a name, email address, and telephone number. There are other things you can add but keep it short and sweet.
Create a sense of urgency. Let the visitors know that the offer is for a limited duration. A countdown timer will visually show them when will offer value end. Another way is to use words that depict urgency like hurry, last day, deadline, ending soon and more.
Earn the loyalty of the visitors by placing the trust or security badges and payment options like Visa, MasterCard and Paypal on your landing page. It will show that the brand strives for quality and particular standards.
So, what is your landing page design goal? Just a warm lead or a sale?
No matter the answer to that question, you should follow the proven design rules in this guide. It will minimize the bounce rate and maximize your conversion rate, raising your profits for every campaign.